FACEBOOK ADS MANAGER HOW TO
FACEBOOK ADS MANAGER FULL

FACEBOOK ADS MANAGER HOW TO

By ordering events in terms of priority, you essentially tell Ads Manager which conversions are most important to your business and how to optimize your ad sets. You’ll get actionable, business-building ideas from proven innovators-without all the techie jargon.Ĭonversion Prioritization: With Events Manager, you can also create a big-picture view of your conversion events. Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. Introducing the Crypto Business Conference a premium event for anyone who wants to learn how to put Web3 to work for their business. The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes.

Using this feature also lets you leverage bid strategies like minimum ROAS, which gives you greater control over your campaign results. That means you can generate more revenue from your campaigns and identify high-value customers to retarget. Value Optimization: Do you want to maximize return on ad spend (ROAS) from your Facebook ad campaigns? Events Manager lets you set up value optimization so the Facebook Ads algorithm can deliver your ads to the most lucrative customers. That way, you can seamlessly measure and optimize for conversions. With this tool, you can connect your website or customer relationship management (CRM) tool to Ads Manager. Events Manager also gives you access to the Conversions API. When you want to track and optimize for web and app conversions, Aggregated Event Measurement is critical. With this protocol, the advertising platform can track and report on conversions while adhering to privacy restrictions. In that case, your ad can only reach non-iOS users and the small percentage of iOS users who have opted into third-party tracking.Ĭonversion Tracking: Events Manager gives you access to Facebook’s Aggregated Event Measurement tool. If you haven’t configured events yet or if you want to target a non-prioritized conversion instead, Facebook automatically limits your reach. In fact, the only way to deliver ads to these users is to optimize your campaign for a conversion you’ve configured and prioritized in Events Manager.

Here are some of the biggest perks you can get from using this built-in tool:Īudience Targeting: Due to iOS 14.5–related updates, you may have trouble reaching iOS users with your Facebook ads. In fact, mastering these tools is essential if you’re planning paid campaigns in 2022.Įvents Manager can completely transform delivery and performance of your Facebook ads. If you want to reach the widest possible audience, target off-Facebook conversions, and get the most accurate reports, you need Events Manager and Facebook’s new Aggregated Event Measurement protocol. But the third-party tracking limitations have dramatically changed the way Facebook can monitor and report on events like app installs and website conversions. This new AppTrackingTransparency framework hasn’t changed Facebook’s ability to track in-app actions like page engagement and ad interaction. And an overwhelming percentage of iPhone users have opted not to allow third-party tracking. Many of these updates began rolling out shortly after Apple launched iOS 14.5 in April 2021.Īpple’s new operating system requires device users to opt into third-party app tracking rather than letting apps track user activity by default. If you run Facebook ads regularly, you’ve probably noticed the numerous changes Ads Manager has been introducing since mid-2021. Open the menu in the upper-left corner and select Events Manager from Shortcuts or scroll down and find it under Manage Business. You can access Events Manager from Ads Manager or Business Manager. It’s a native tool that seamlessly connects to Facebook Ads Manager, Facebook Commerce Manager, the Facebook pixel, and Facebook SDK (Software Development Kit).

Why Events Manager Is Important for Facebook Ads in 2022įacebook Events Manager is a tool for tracking actions on third-party websites and apps (i.e., properties outside of Facebook). In this article, discover the why, what, and how of using Events Manager to prioritize and optimize your ad conversion tracking events off-platform.

FACEBOOK ADS MANAGER FULL

Are you using Facebook ads to send traffic to a website or app? Are you taking full advantage of Facebook’s Events Manager?

Facebook ads manager